How to Optimise User Acquisition for Your Mobile Games?

March 7, 2021April 8, 2023 Stanley D'souza

The success of chartbuster games proves how mobile games are often a good source of income for many developers. However, their success in getting to the games requires more than just high-quality, storytelling, captivating gameplay, and high-quality graphics. In short, it requires more than you can offer yourself as an engineer alone; it needs channels to be successful for its customers.

Table of Contents

Why to Optimise Your Mobile Games?

Many of these games, whose success stories may have inspired you, started their journey from young users, who loved the game, sharing it with other players and making the game a complete success.

However, succeeding in that small user base, which can make the mobile game feel within the gaming
industry is not a small achievement which means it will require effort. You can make your gaming presence online in an easy manner.

Following the natural action of distributing the game through live communication channels, such as your friends, your supporters, biological system effects, etc. It rarely produces the simplest results.

In addition, the method involved is time-consuming, so that when your game reaches a very simple audience, your idea can be a time of touch, due to the speed of the field.

So, if you really want to attract the simple results of your game, you will need to consider your marketing strategies, and advertising is not the least important factor in them.

With this article, we will understand how through advertising, and other forms of communication, you will increase the user experience of your game by optimizing your mobile game through App Store OptimizationApp Store Optimization.

Understand the terms: –

Here are the main terms which all the basic to know and understand and grow.

CTR (Click Through Rate) – tells us how many times your ad was clicked after appearing in the SERPs.

IR (Install Rate) – this usually applies to in-app ads where users are redirected directly to the game’s input page. Tells you how many users have installed your game.

A / B testing – is less likely to find the right ad on the first trip. Therefore, trial and error are often regarded as a ploy by all advertisers. To make it easier, or rather, to organize these efforts for long-term planning and reporting purposes, it is recommended that you follow A / B testing practices to entice your ad most rapidly changing ad.

Gaming Content: –

Create credible ad content and equally good content for the landing page.

Advertising, content should be a fun but compelling one. Getting to know your viewers will provide real help here.

Understand what the audience is really looking for, and try to add those things into the content. For this reason, you will also determine the name of the game, its icon, and thus the meaning.

Adding great sports reviews and screenshots also create highlights in the game app content, many users have agreed to see a look at these two things before anything inside the content. otherwise, make sure the content tells a high value about the game as it is important for any active player to urge you to start with it smoothly.

In addition, try to add tangible objects such as attractive drawings and captivating text so that the chances of conversion are high. Grow your gaming content more on setting your gaming room online.

Easy download: –

Any reputable game development company can tell you this – removing all bugs from the game is not enough if your download link for your game has errors. You don’t want your game to lick the bad books of your players who will appear in this little story, right?

Therefore, make sure it is very easy for your users to download this game, as long as all of your set conditions, such as the terms and conditions of the agreement and payment (if any), are met.

Tip: To catch more users, you will try the free demo process. Allow users to play demo level for free, or allow them to set the first level of a great game that will take up little space on their device. Doing so will prevent panic attacks in large numbers.

Check the best mobile games and give your reviews.

Finish: –

Once you have invested in game development services and developed the most amazing game, it may not be worth it to compromise on user availability.

Given the competitiveness of the market and therefore the rapid changes within market trends, it is important for you to gather as many users in the first few weeks as possible. you will always improve your game in the future depending on the needs of the time, but all those efforts will not produce enough fruit for you if you do not already have strong users.

Therefore, investing in user availability, with a complete strategy, may be necessary if you actually want your games to be popular in the market and industry.